How to Go from Small to Super

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How to Go from Small to Super

Rosabeth Moss Kanter

Small business is by far the leading job creator, and entrepreneurship the leading engine of American economic renewal. As unemployment swells, small business prowess is needed more than ever. But can a small company be a SuperCorp, like progressive larger companies such as IBM and Procter & Gamble? Undoubtedly some smaller companies can leap tall hurdles in a single bound -- or, in Google's case, leap from zero dollars to billions in less than ten years. Although flying that high is rare, small companies can gain power through strategic social responsibility, whether their products are chocolate chips or computer chips. Among my candidates for SuperCorp of the Future is a Boston residential real estate developer with 60 employees and big growth ambitions. The founder is firmly committed to end-to-end responsibility for his subcontractors' work, their vendors' quality, and his tenants' amenities. He values community service, green building technology, and workplace...

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